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Results: 2
Determinants of on-line channel use for purchasing financial products
Authors:
Ramaswami, SN Strader, TJ Brett, K
Citation:
Sn. Ramaswami et al., Determinants of on-line channel use for purchasing financial products, INT J EL C, 5(2), 2000, pp. 95-118
A model to explain shareholder returns: Marketing implications
Authors:
Kumar, V Ramaswami, SN Srivastava, RK
Citation:
V. Kumar et al., A model to explain shareholder returns: Marketing implications, J BUS RES, 50(2), 2000, pp. 157-167
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