Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2006, pp. 1-3
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2008, pp. 1-3
Citation: Wu, Jianan et Rangaswamy, Arvind, A Fuzzy Set Model of Search and Consideration with an Application to an Online Market, Marketing science , 22(3), 2003, pp. 411-434