Authors:
Summers, Christopher A.
Smith, Robert W.
Reczek, Rebecca Walker
Citation: A. Summers, Christopher et al., An Audience of One: Behaviorally Targeted Ads as Implied Social Labels, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 156-178
Authors:
Reczek, Rebecca Walker
Irwin, Julie R
Zane, Daniel M
Ehrich, Kristine R
Citation: Reczek, Rebecca Walker et al., That.s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information, Journal of consumer research JCR;Consumer research , 45(1), 2018, pp. 185-207
Authors:
Reczek, Rebecca Walker
Haws, Kelly L.
Summers, Christopher A.
Citation: Reczek, Rebecca Walker et al., Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 1065-1077