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Results: 2

Authors: Keil, SK Reibstein, D Wittink, DR
Citation: Sk. Keil et al., The impact of business objectives and the time horizon of performance evaluation on pricing behavior, INT J RES M, 18(1-2), 2001, pp. 67-81

Authors: Randall, T Ulrich, K Reibstein, D
Citation: T. Randall et al., Brand equity and vertical product line extent, MARKET SCI, 17(4), 1998, pp. 356-379
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