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Citation: Natter, Martin et al., An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing, Marketing science , 26(4), 2007, pp. 576-583

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Citation: Platzer, Michael et Reutterer, Thomas, Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity, Marketing science , 35(5), 2016, pp. 779-799