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Results:
1-8
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Results: 8
Authors:
Roberts, John H.
Nelson, Charles J.
Morrison, Pamela D.
Citation: H. Roberts, John et al., A Prelaunch Diffusion Model for Evaluating Market Defense Strategies, Marketing science , 24(1), 2005, pp. 150-164
Authors:
Lilien, Gary L.
Roberts, John H.
Shankar, Venkatesh
Citation: L. Lilien, Gary et al., Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects, Marketing science , 32(2), 2013, pp. 229-245
Authors:
Kayande, Ujwal
Roberts, John H.
Lilien, Gary L.
Fong, Duncan K. H.
Citation: Kayande, Ujwal et al., Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?, Marketing science , 26(4), 2007, pp. 504-513
Authors:
Chylinski, Mathew B.
Roberts, John H.
Hardie, Bruce G. S.
Citation: B. Chylinski, Mathew et al., Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects, Marketing science , 31(4), 2012, pp. 549-566
Authors:
Danaher, Peter J.
Roberts, John H.
Roberts, Ken
Simpson, Alan
Citation: J. Danaher, Peter et al., Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways, Marketing science , 30(4), 2011, pp. 586-594
Authors:
Roberts, John H.
Lilien, Gary L.
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2009, pp. 617-619
Authors:
Roberts, John H.
Lilien, Gary L.
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2008, pp. 617-619
Authors:
Roberts, Ken
Roberts, John H.
Danaher, Peter J.
Raghavan, Rohan
Citation: Roberts, Ken et al., Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia, Marketing science , 34(6), 2015, pp. 815-824
Risultati:
1-8
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