Authors: Roehm, ML Sternthal, B

Citation: Ml. Roehm et B. Sternthal, The moderating effect of knowledge and resources on the persuasive impact of analogies, J CONSUM R, 28(2), 2001, pp. 257-272

Authors: Roehm, ML

Citation: Ml. Roehm, Instrumental vs. vocal versions of popular music in advertising, J ADVER RES, 41(3), 2001, pp. 49-58