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Results:
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Results: 2
The moderating effect of knowledge and resources on the persuasive impact of analogies
Authors:
Roehm, ML Sternthal, B
Citation:
Ml. Roehm et B. Sternthal, The moderating effect of knowledge and resources on the persuasive impact of analogies, J CONSUM R, 28(2), 2001, pp. 257-272
Instrumental vs. vocal versions of popular music in advertising
Authors:
Roehm, ML
Citation:
Ml. Roehm, Instrumental vs. vocal versions of popular music in advertising, J ADVER RES, 41(3), 2001, pp. 49-58
Risultati:
1-2
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