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Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives
Authors:
Milne, GR Rohm, AJ
Citation:
Gr. Milne et Aj. Rohm, Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives, J PUBL POL, 19(2), 2000, pp. 238-249
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