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Results: 1-7 |
Results: 7
A Model for Trade-Up and Change in Considered Brands
Authors: Allenby, Greg M. Garratt, Mark J. Rossi, Peter E.
Citation: M. Allenby, Greg et al., A Model for Trade-Up and Change in Considered Brands, Marketing science , 29(1), 2010, pp. 40-56
Quality Perceptions and Asymmetric Switching between Brands
Authors: Allenby, Greg M. Rossi, Peter E.
Citation: M. Allenby, Greg et E. Rossi, Peter, Quality Perceptions and Asymmetric Switching between Brands, Marketing science , 10(3), 1991, pp. 185-204
Modeling Consumer Demand for Variety
Authors: Kim, Jaehwan Allenby, Greg M. Rossi, Peter E.
Citation: Kim, Jaehwan et al., Modeling Consumer Demand for Variety, Marketing science , 21(3), 2002, pp. 229-250
Bayesian Statistics and Marketing
Authors: Rossi, Peter E. Allenby, Greg M.
Citation: E. Rossi, Peter et M. Allenby, Greg, Bayesian Statistics and Marketing, Marketing science , 22(3), 2003, pp. 304-328
Category Pricing with State-Dependent Utility
Authors: Dubé, Jean-Pierre Hitsch, Günter J. Rossi, Peter E. Vitorino, Maria Ana
Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2006, pp. 417-429
Category Pricing with State-Dependent Utility
Authors: Dubé, Jean-Pierre Hitsch, Günter J. Rossi, Peter E. Vitorino, Maria Ana
Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2008, pp. 417-429
Invited Paper: Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
Authors: Rossi, Peter E.
Citation: E. Rossi, Peter, Invited Paper: Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications, Marketing science , 33(5), 2014, pp. 655-672
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