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Results:
1-4
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Results: 4
Managing Blood Donations with Marketing
Authors:
Aravindakshan, Ashwin Rubel, Olivier Rutz, Oliver
Citation:
Aravindakshan, Ashwin et al., Managing Blood Donations with Marketing, Marketing science , 34(2), 2015, pp. 269-280
Robust Dynamic Estimation
Authors:
Rubel, Olivier Naik, Prasad A.
Citation:
Rubel, Olivier et A. Naik, Prasad, Robust Dynamic Estimation, Marketing science , 36(3), 2017, pp. 453-467
Dynamic Incentives in Sales Force Compensation
Authors:
Rubel, Olivier Prasad, Ashutosh
Citation:
Rubel, Olivier et Prasad, Ashutosh, Dynamic Incentives in Sales Force Compensation, Marketing science , 35(4), 2016, pp. 676-689
Optimal Advertising When Envisioning a Product-Harm Crisis
Authors:
Rubel, Olivier Naik, Prasad A. Srinivasan, Shuba
Citation:
Rubel, Olivier et al., Optimal Advertising When Envisioning a Product-Harm Crisis, Marketing science , 30(6), 2011, pp. 1048-1065
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