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Authors: Russo, J. Edward Metcalf, Barbara L. Stephens, Debra

Citation: . Russo, J. Edward et al., Identifying misleading advertising , Journal of consumer research Consumer research;JCR , 8(2), 1981, pp. 119-131

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Citation: . Russo, J. Edward et . Leclerc, France, An eye-fixation analysis of choice processes for consumer nondurables, Journal of consumer research Consumer research;JCR , 21(2), 1994, pp. 274-290

Authors: Johnson, Eric J. Russo, J. Edward

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