Authors: Rutz, Oliver J. Sonnier, Garrett P.

Citation: J. Rutz, Oliver et P. Sonnier, Garrett, The Evolution of Internal Market Structure, Marketing science , 30(2), 2011, pp. 274-289

Authors: Rutz, Oliver J. Trusov, Michael Bucklin, Randolph E.

Citation: J. Rutz, Oliver et al., Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?, Marketing science , 30(4), 2011, pp. 646-665

Authors: Sonnier, Garrett P. McAlister, Leigh Rutz, Oliver J.

Citation: P. Sonnier, Garrett et al., A Dynamic Model of the Effect of Online Communications on Firm Sales, Marketing science , 30(4), 2011, pp. 702-716

Authors: Rutz, Oliver J. Trusov, Michael

Citation: J. Rutz, Oliver et Trusov, Michael, Zooming In on Paid Search Ads.A Consumer-Level Model Calibrated on Aggregated Data, Marketing science , 30(5), 2011, pp. 789-800