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Results: 1
Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication
Authors:
Farley, John U Lehmann, Donald R. Ryan, Michael J.
Citation:
U. Farley, John et al., Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication, Marketing science , 1(2), 1982, pp. 181-204
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