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Results: 3
LEVERAGED HIGH-VARIETY STRATEGIES - FROM PORTFOLIO THINKING TO PLATFORMS THINKING
Authors: SAWHNEY MS
Citation: Ms. Sawhney, LEVERAGED HIGH-VARIETY STRATEGIES - FROM PORTFOLIO THINKING TO PLATFORMS THINKING, Journal of the Academy of Marketing Science, 26(1), 1998, pp. 54-61
A PARSIMONIOUS MODEL FOR FORECASTING GROSS BOX-OFFICE REVENUES OF MOTION-PICTURES
Authors: SAWHNEY MS ELIASHBERG J
Citation: Ms. Sawhney et J. Eliashberg, A PARSIMONIOUS MODEL FOR FORECASTING GROSS BOX-OFFICE REVENUES OF MOTION-PICTURES, Marketing science, 15(2), 1996, pp. 113-131
MODELING GOES TO HOLLYWOOD - PREDICTING INDIVIDUAL-DIFFERENCES IN MOVE ENJOYMENT
Authors: ELIASHBERG J SAWHNEY MS
Citation: J. Eliashberg et Ms. Sawhney, MODELING GOES TO HOLLYWOOD - PREDICTING INDIVIDUAL-DIFFERENCES IN MOVE ENJOYMENT, Management science, 40(9), 1994, pp. 1151-1173
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