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Results:
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Results: 2
UNDERSTANDING PRICE EFFECTS FOR NEW NONDURABLES - HOW PRICE RESPONSIVENESS VARIES ACROSS DEPTH-OF-REPEAT CLASSES AND TYPES OF CONSUMERS
Authors:
HELSEN K SCHMITTLEIN D
Citation:
K. Helsen et D. Schmittlein, UNDERSTANDING PRICE EFFECTS FOR NEW NONDURABLES - HOW PRICE RESPONSIVENESS VARIES ACROSS DEPTH-OF-REPEAT CLASSES AND TYPES OF CONSUMERS, European journal of operational research, 76(2), 1994, pp. 359-374
DOES MEASURING INTENT CHANGE BEHAVIOR
Authors:
MORWITZ VG JOHNSON E SCHMITTLEIN D
Citation:
Vg. Morwitz et al., DOES MEASURING INTENT CHANGE BEHAVIOR, Journal of consumer research, 20(1), 1993, pp. 46-61
Risultati:
1-2
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