Authors: MORWITZ VG SCHMITTLEIN DC

Citation: Vg. Morwitz et Dc. Schmittlein, TESTING NEW DIRECT MARKETING OFFERINGS - THE INTERPLAY OF MANAGEMENT JUDGMENT AND STATISTICAL-MODELS, Management science, 44(5), 1998, pp. 610-628

Authors: SCHMITTLEIN DC PETERSON RA

Citation: Dc. Schmittlein et Ra. Peterson, CUSTOMER BASE ANALYSIS - AN INDUSTRIAL PURCHASE PROCESS APPLICATION, Marketing science, 13(1), 1994, pp. 41-67

Authors: HELSEN K SCHMITTLEIN DC

Citation: K. Helsen et Dc. Schmittlein, ANALYZING DURATION TIMES IN MARKETING - EVIDENCE FOR THE EFFECTIVENESS OF HAZARD RATE MODELS, Marketing science, 12(4), 1993, pp. 395-414

Authors: SCHMITTLEIN DC COOPER LG MORRISON DG

Citation: Dc. Schmittlein et al., TRUTH IN CONCENTRATION IN THE LAND OF (80 20) LAWS/, Marketing science, 12(2), 1993, pp. 167-183

Authors: FADER PS SCHMITTLEIN DC

Citation: Ps. Fader et Dc. Schmittlein, EXCESS BEHAVIORAL LOYALTY FOR HIGH-SHARE BRANDS - DEVIATIONS FROM THEDIRICHLET MODEL FOR REPEAT PURCHASING, Journal of marketing research, 30(4), 1993, pp. 478-493