Citation: Cp. Haugtvedt et al., ADVERTISING REPETITION AND VARIATION STRATEGIES - IMPLICATIONS FOR UNDERSTANDING ATTITUDE STRENGTH, Journal of consumer research, 21(1), 1994, pp. 176-189
Citation: Sf. Gardial et al., COMPARING CONSUMERS RECALL OF PREPURCHASE AND POSTPURCHASE PRODUCT EVALUATION EXPERIENCES, Journal of consumer research, 20(4), 1994, pp. 548-560