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Results: 1-10 |
Results: 10
THE EFFECTS OF TELEVISION CONSUMPTION ON SOCIAL PERCEPTIONS - THE USEOF PRIMING PROCEDURES TO INVESTIGATE PSYCHOLOGICAL PROCESSES
Authors: SHRUM LJ WYER RS OGUINN TC
Citation: Lj. Shrum et al., THE EFFECTS OF TELEVISION CONSUMPTION ON SOCIAL PERCEPTIONS - THE USEOF PRIMING PROCEDURES TO INVESTIGATE PSYCHOLOGICAL PROCESSES, Journal of consumer research, 24(4), 1998, pp. 447-458
THE ROLE OF SOURCE CONFUSION IN CULTIVATION EFFECTS MAY DEPEND ON PROCESSING STRATEGY - A COMMENT ON MARES (1996)
Authors: SHRUM LJ
Citation: Lj. Shrum, THE ROLE OF SOURCE CONFUSION IN CULTIVATION EFFECTS MAY DEPEND ON PROCESSING STRATEGY - A COMMENT ON MARES (1996), Human communication research, 24(2), 1997, pp. 349-358
TOWARD AN UNDERSTANDING OF CONSUMER AMBIVALENCE
Authors: OTNES C LOWREY TM SHRUM LJ
Citation: C. Otnes et al., TOWARD AN UNDERSTANDING OF CONSUMER AMBIVALENCE, Journal of consumer research, 24(1), 1997, pp. 80-93
THE ROLE OF TELEVISION IN THE CONSTRUCTION OF CONSUMER REALITY
Authors: OGUINN TC SHRUM LJ
Citation: Tc. Oguinn et Lj. Shrum, THE ROLE OF TELEVISION IN THE CONSTRUCTION OF CONSUMER REALITY, Journal of consumer research, 23(4), 1997, pp. 278-294
PSYCHOLOGICAL PROCESSES UNDERLYING CULTIVATION EFFECTS - FURTHER TESTS OF CONSTRUCT ACCESSIBILITY
Authors: SHRUM LJ
Citation: Lj. Shrum, PSYCHOLOGICAL PROCESSES UNDERLYING CULTIVATION EFFECTS - FURTHER TESTS OF CONSTRUCT ACCESSIBILITY, Human communication research, 22(4), 1996, pp. 482-509
ASSESSING THE SOCIAL-INFLUENCE OF TELEVISION - A SOCIAL COGNITION PERSPECTIVE ON CULTIVATION EFFECTS
Authors: SHRUM LJ
Citation: Lj. Shrum, ASSESSING THE SOCIAL-INFLUENCE OF TELEVISION - A SOCIAL COGNITION PERSPECTIVE ON CULTIVATION EFFECTS, Communication research, 22(4), 1995, pp. 402-429
BUYER CHARACTERISTICS OF THE GREEN CONSUMER AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY
Authors: SHRUM LJ MCCARTY JA LOWREY TM
Citation: Lj. Shrum et al., BUYER CHARACTERISTICS OF THE GREEN CONSUMER AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY, Journal of advertising, 24(2), 1995, pp. 71-82
APPLYING SOCIAL AND TRADITIONAL MARKETING PRINCIPLES TO THE REDUCTIONOF HOUSEHOLD WASTE - TURNING RESEARCH INTO ACTION
Authors: SHRUM LJ LOWREY TM MCCARTY JA
Citation: Lj. Shrum et al., APPLYING SOCIAL AND TRADITIONAL MARKETING PRINCIPLES TO THE REDUCTIONOF HOUSEHOLD WASTE - TURNING RESEARCH INTO ACTION, American behavioral scientist, 38(4), 1995, pp. 646-657
PROCESSES AND EFFECTS IN THE CONSTRUCTION OF SOCIAL-REALITY - CONSTRUCT ACCESSIBILITY AS AN EXPLANATORY VARIABLE
Authors: SHRUM LJ OGUINN TC
Citation: Lj. Shrum et Tc. Oguinn, PROCESSES AND EFFECTS IN THE CONSTRUCTION OF SOCIAL-REALITY - CONSTRUCT ACCESSIBILITY AS AN EXPLANATORY VARIABLE, Communication research, 20(3), 1993, pp. 436-471
THE ROLE OF PERSONAL VALUES AND DEMOGRAPHICS IN PREDICTING TELEVISIONVIEWING BEHAVIOR - IMPLICATIONS FOR THEORY AND APPLICATION
Authors: MCCARTY JA SHRUM LJ
Citation: Ja. Mccarty et Lj. Shrum, THE ROLE OF PERSONAL VALUES AND DEMOGRAPHICS IN PREDICTING TELEVISIONVIEWING BEHAVIOR - IMPLICATIONS FOR THEORY AND APPLICATION, Journal of advertising, 22(4), 1993, pp. 77-101
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