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Results:
1-7
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Results: 7
Authors:
SIDDARTH S
CHATTOPADHYAY A
Citation: S. Siddarth et A. Chattopadhyay, TO ZAP OR NOT TO ZAP - A STUDY OF THE DETERMINANTS OF CHANNEL SWITCHING DURING COMMERCIALS, Marketing science, 17(2), 1998, pp. 124-138
Authors:
BUCKLIN RE
GUPTA S
SIDDARTH S
Citation: Re. Bucklin et al., MODELING THE EFFECT OF PURCHASE QUANTITY ON CONSUMER CHOICE OF PRODUCT ASSORTMENT, Journal of forecasting, 17(3-4), 1998, pp. 281-301
Authors:
BUCKLIN RE
GUPTA S
SIDDARTH S
Citation: Re. Bucklin et al., DETERMINING SEGMENTATION IN SALES RESPONSE ACROSS CONSUMER PURCHASE BEHAVIORS, Journal of marketing research, 35(2), 1998, pp. 189-197
Authors:
HAKSTIAN AR
SCRATCHLEY LS
MACLEOD AA
TWEED RG
SIDDARTH S
Citation: Ar. Hakstian et al., SELECTION OF TELEMARKETING EMPLOYEES BY STANDARDIZED ASSESSMENT PROCEDURES, Psychology & marketing, 14(7), 1997, pp. 703-726
Authors:
ANSARI A
SIDDARTH S
WEINBERG CB
Citation: A. Ansari et al., PRICING A BUNDLE OF PRODUCTS OR SERVICES - THE CASE OF NONPROFITS, Journal of marketing research, 33(1), 1996, pp. 86-93
THE LAST STRAW - CIGARETTE ADVERTISING AND REALIZED MARKET SHARES AMONG YOUTHS AND ADULTS, 1979-1993
Authors:
POLLAY RW
SIDDARTH S
SIEGEL M
HADDIX A
MERRITT RK
GIOVINO GA
ERIKSEN MP
Citation: Rw. Pollay et al., THE LAST STRAW - CIGARETTE ADVERTISING AND REALIZED MARKET SHARES AMONG YOUTHS AND ADULTS, 1979-1993, Journal of marketing, 60(2), 1996, pp. 1-16
Authors:
SIDDARTH S
BUCKLIN RE
MORRISON DG
Citation: S. Siddarth et al., MAKING THE CUT - MODELING AND ANALYZING CHOICE SET RESTRICTION IN SCANNER PANEL-DATA, Journal of marketing research, 32(3), 1995, pp. 255-266
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