AAAAAA
Results:
1-7
|
Results: 7
Authors:
NOWLIS SM
SIMONSON I
Citation: Sm. Nowlis et I. Simonson, ATTRIBUTE-TASK COMPATIBILITY AS A DETERMINANT OF CONSUMER PREFERENCE REVERSALS, Journal of marketing research, 34(2), 1997, pp. 205-218
Authors:
NOWLIS SM
SIMONSON I
Citation: Sm. Nowlis et I. Simonson, THE EFFECT OF NEW PRODUCT FEATURES ON BRAND CHOICE, Journal of marketing research, 33(1), 1996, pp. 36-46
Authors:
SIMONSON I
CARMON Z
OCURRY S
Citation: I. Simonson et al., EXPERIMENTAL-EVIDENCE ON THE NEGATIVE EFFECT OF PRODUCT FEATURES AND SALES PROMOTIONS ON BRAND CHOICE, Marketing science, 13(1), 1994, pp. 23-40
Authors:
SIMONSON I
NOWLIS S
LEMON K
Citation: I. Simonson et al., THE EFFECT OF LOCAL CONSIDERATION SETS ON GLOBAL CHOICE BETWEEN LOWERPRICE AND HIGHER QUALITY, Marketing science, 12(4), 1993, pp. 357-377
Authors:
TVERSKY A
SIMONSON I
Citation: A. Tversky et I. Simonson, CONTEXT-DEPENDENT PREFERENCES, Management science, 39(10), 1993, pp. 1179-1189
Authors:
SHAFIR E
SIMONSON I
TVERSKY A
Citation: E. Shafir et al., REASON-BASED CHOICE, Cognition, 49(1-2), 1993, pp. 11-36
Authors:
SIMONSON I
Citation: I. Simonson, GET CLOSER TO YOUR CUSTOMERS BY UNDERSTANDING HOW THEY MAKE CHOICES, California management review, 35(4), 1993, pp. 68-84
Risultati:
1-7
|