Authors: RAMASWAMY V SRINIVASAN SS

Citation: V. Ramaswamy et Ss. Srinivasan, COUPON CHARACTERISTICS AND REDEMPTION INTENTIONS - A SEGMENT-LEVEL ANALYSIS, Psychology & marketing, 15(1), 1998, pp. 59-80

Authors: GUSTAT J ELKASABANY AM SRINIVASAN SS BERENSON GS

Citation: J. Gustat et al., THE USE OF ABDOMINAL HEIGHT (SAGITTAL DIAMETER) IN PREDICTING CARDIOVASCULAR RISK-FACTORS - THE BOGALUSA HEART-STUDY, Circulation, 98(17), 1998, pp. 3064-3064

Authors: BAWA K SRINIVASAN SS SRIVASTAVA RK

Citation: K. Bawa et al., COUPON ATTRACTIVENESS AND COUPON PRONENESS - A FRAMEWORK FOR MODELINGCOUPON REDEMPTION, Journal of marketing research, 34(4), 1997, pp. 517-525

Authors: LEONE RP SRINIVASAN SS

Citation: Rp. Leone et Ss. Srinivasan, COUPON FACE VALUE - ITS IMPACT ON COUPON REDEMPTIONS, BRAND SALES, AND BRAND PROFITABILITY, J RETAILING, 72(3), 1996, pp. 273-289

Authors: SRINIVASAN SS LEONE RP MULHERN FJ

Citation: Ss. Srinivasan et al., THE ADVERTISING EXPOSURE EFFECT OF FREE STANDING INSERTS, Journal of advertising, 24(1), 1995, pp. 29-40