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Authors: MALAVIYA P KISIELIUS J STERNTHAL B
Citation: P. Malaviya et al., THE EFFECT OF TYPE OF ELABORATION ON ADVERTISEMENT PROCESSING AND JUDGMENT, Journal of marketing research, 33(4), 1996, pp. 410-421

Authors: STERNTHAL B
Citation: B. Sternthal, UNTITLED, Journal of consumer research, 21(1), 1994, pp. 210000001-210000003

Authors: MEYERSLEVY J STERNTHAL B
Citation: J. Meyerslevy et B. Sternthal, A 2-FACTOR EXPLANATION OF ASSIMILATION AND CONTRAST EFFECTS, Journal of marketing research, 30(3), 1993, pp. 359-368
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