Authors: Sara Loughran Dommer, Swaminathan, Vanitha Ahluwalia, Rohini

Citation: Sara Loughran Dommer, et al., Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands, Journal of consumer research JCR;Consumer research , 40(4), 2014, pp. 657-675