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Results: 1-7 |
Results: 7
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
Authors: Godes, David Ofek, Elie Sarvary, Miklos
Citation: Godes, David et al., Content vs. Advertising: The Impact of Competition on Media Firm Strategy, Marketing science , 28(1), 2009, pp. 20-35
``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers
Authors: Ofek, Elie Katona, Zsolt Sarvary, Miklos
Citation: Ofek, Elie et al., ``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers, Marketing science , 30(1), 2011, pp. 42-60
The Race for Sponsored Links: Bidding Patterns for Search Advertising
Authors: Katona, Zsolt Sarvary, Miklos
Citation: Katona, Zsolt et Sarvary, Miklos, The Race for Sponsored Links: Bidding Patterns for Search Advertising, Marketing science , 29(2), 2010, pp. 199-215
R&D, Marketing, and the Success of Next-Generation Products
Authors: Ofek, Elie Sarvary, Miklos
Citation: Ofek, Elie et Sarvary, Miklos, R&D, Marketing, and the Success of Next-Generation Products, Marketing science , 22(3), 2003, pp. 355-370
News Consumption and Media Bias
Authors: Xiang, Yi Sarvary, Miklos
Citation: Xiang, Yi et Sarvary, Miklos, News Consumption and Media Bias, Marketing science , 26(5), 2006, pp. 611-628
News Consumption and Media Bias
Authors: Xiang, Yi Sarvary, Miklos
Citation: Xiang, Yi et Sarvary, Miklos, News Consumption and Media Bias, Marketing science , 26(5), 2007, pp. 611-628
Network Formation and the Structure of the Commercial World Wide Web
Authors: Katona, Zsolt Sarvary, Miklos
Citation: Katona, Zsolt et Sarvary, Miklos, Network Formation and the Structure of the Commercial World Wide Web, Marketing science , 28(4), 2008, pp. 764-778
Risultati: 1-7 |