Citation: K. Ramdas et Ms. Sawhney, A cross-functional approach to evaluating multiple line extensions for assembled products, MANAG SCI, 47(1), 2001, pp. 22-36
Authors:
Eliashberg, J
Jonker, JJ
Sawhney, MS
Wierenga, B
Citation: J. Eliashberg et al., MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures, MARKET SCI, 19(3), 2000, pp. 226-243
Citation: S. Gupta et al., Modeling the evolution of markets with indirect network externalities: An application to digital television, MARKET SCI, 18(3), 1999, pp. 396-416