Authors: Schatzel, KE Calantone, RJ Droge, C

Citation: Ke. Schatzel et al., Beyond the firm's initial declaration: Are preannouncements of new productintroductions and withdrawals alike?, J PROD INN, 18(2), 2001, pp. 82-95

Authors: Calantone, RJ Schatzel, KE

Citation: Rj. Calantone et Ke. Schatzel, Strategic foretelling: Communication-based antecedents of a firm's propensity to preannounce, J MARKET, 64(1), 2000, pp. 17-30