Authors: Rust, Roland T. Schmittlein, David C.

Citation: T. Rust, Roland et C. Schmittlein, David, A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models, Marketing science , 4(1), 1985, pp. 20-40

Authors: Schmittlein, David C.

Citation: C. Schmittlein, David, Assessing Validity and Test-Retest Reliability for "Pick K of N" Data, Marketing science , 3(1), 1984, pp. 23-40

Authors: Schmittlein, David C. Mahajan, Vijay

Citation: C. Schmittlein, David et Mahajan, Vijay, Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance, Marketing science , 1(1), 1982, pp. 57-78

Authors: Schmittlein, David C.

Citation: C. Schmittlein, David, Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean?, American statistician , 43(3), 1989, pp. 176-183

Authors: Schmittlein, David C. Morrison, Donald G.

Citation: C. Schmittlein, David et G. Morrison, Donald, Is the Customer Still Active?, American statistician , 39(4), 1985, pp. 291-295