Citation: Zwebner, Yonat et Y. Schrift, Rom, On My Own: The Aversion to Being Observed during the Preference-Construction Stage, Journal of consumer research JCR;Consumer research , 47(4), 2020, pp. 475-499
Authors:
Schrift, Rom Y
Parker, Jeffrey R
Zauberman, Gal
Srna, Shalena
Citation: Y. Schrift, Rom et al., Multistage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice, Journal of consumer research JCR;Consumer research , 44(6), 2018, pp. 1307-1324