Authors: Schwartz, Eric M. Bradlow, Eric T. Fader, Peter S.

Citation: M. Schwartz, Eric et al., Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data, Marketing science , 33(2), 2014, pp. 188-205

Authors: Schwartz, Eric M. Bradlow, Eric T. Fader, Peter S.

Citation: M. Schwartz, Eric et al., Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments, Marketing science , 36(4), 2017, pp. 500-522