Authors:
Schwartz, Eric M.
Bradlow, Eric T.
Fader, Peter S.
Citation: M. Schwartz, Eric et al., Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data, Marketing science , 33(2), 2014, pp. 188-205
Authors:
Schwartz, Eric M.
Bradlow, Eric T.
Fader, Peter S.
Citation: M. Schwartz, Eric et al., Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments, Marketing science , 36(4), 2017, pp. 500-522