Authors: Fossen, Beth L. Schweidel, David A.

Citation: L. Fossen, Beth et A. Schweidel, David, Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity, Marketing science , 36(1), 2017, pp. 105-123

Authors: Schweidel, David A. Park, Young-Hoon Jamal, Zainab

Citation: A. Schweidel, David et al., A Multiactivity Latent Attrition Model for Customer Base Analysis, Marketing science , 33(2), 2014, pp. 273-286

Authors: Moe, Wendy W. Schweidel, David A.

Citation: W. Moe, Wendy et A. Schweidel, David, Online Product Opinions: Incidence, Evaluation, and Evolution, Marketing science , 31(3), 2012, pp. 372-386

Authors: Schweidel, David A. Knox, George

Citation: A. Schweidel, David et Knox, George, Incorporating Direct Marketing Activity into Latent Attrition Models, Marketing science , 32(3), 2013, pp. 471-487

Authors: Schweidel, David A. Fader, Peter S. Bradlow, Eric T.

Citation: A. Schweidel, David et al., A Bivariate Timing Model of Customer Acquisition and Retention, Marketing science , 27(5), 2008, pp. 829-843

Authors: Braun, Michael Schweidel, David A.

Citation: Braun, Michael et A. Schweidel, David, Modeling Customer Lifetimes with Multiple Causes of Churn, Marketing science , 30(5), 2011, pp. 881-902