Authors: Nenkov, Gergana Y. Scott, Maura L.

Citation: Y. Nenkov, Gergana et L. Scott, Maura, .So Cute I Could Eat It Up.: Priming Effects of Cute Products on Indulgent Consumption, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 326-341

Authors: Scott, Maura L. Nowlis, Stephen M.

Citation: L. Scott, Maura et M. Nowlis, Stephen, The Effect of Goal Specificity on Consumer Goal Reengagement, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 444-459