Authors: Lambrecht, Anja Seim, Katja Tucker, Catherine

Citation: Lambrecht, Anja et al., Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage, Marketing science , 30(2), 2011, pp. 355-367

Authors: Lambrecht, Anja Seim, Katja Skiera, Bernd

Citation: Lambrecht, Anja et al., Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs, Marketing science , 26(5), 2006, pp. 698-710

Authors: Lambrecht, Anja Seim, Katja Skiera, Bernd

Citation: Lambrecht, Anja et al., Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs, Marketing science , 26(5), 2007, pp. 698-710