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Results:
1-7
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Results: 7
Authors:
Huang, Yunhui
Sengupta, Jaideep
Citation: Huang, Yunhui et Sengupta, Jaideep, The Influence of Disease Cues on Preference for Typical versus Atypical Products, Journal of consumer research JCR;Consumer research , 47(3), 2020, pp. 393-411
Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
Authors:
Shen, Hao
Sengupta, Jaideep
Citation: Shen, Hao et Sengupta, Jaideep, Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 595-614
Authors:
Yan, Dengfeng
Sengupta, Jaideep
Hong, Jiewen
Citation: Yan, Dengfeng et al., Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode, Journal of consumer research JCR;Consumer research , 43(4), 2016, pp. 598-613
Authors:
Chan, Elaine
Sengupta, Jaideep
Citation: Chan, Elaine et Sengupta, Jaideep, Observing Flattery: A Social Comparison Perspective, Journal of consumer research JCR;Consumer research , 40(4), 2014, pp. 740-758
Authors:
Yan, Dengfeng
Sengupta, Jaideep
Citation: Yan, Dengfeng et Sengupta, Jaideep, The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 755-771
Authors:
Shen, Hao
Sengupta, Jaideep
Citation: Shen, Hao et Sengupta, Jaideep, The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment, Journal of consumer research JCR;Consumer research , 40(5), 2014, pp. 885-903
Authors:
Chen, Fangyuan
Sengupta, Jaideep
Citation: Chen, Fangyuan et Sengupta, Jaideep, Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 1089-1107
Risultati:
1-7
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