Authors: Tirenni, Giuliano Labbi, Abderrahim Berrospi, Cesar Elisseeff, André Bhose, Timir Pauro, Kari Seppo, Pöyhönen

Citation: Tirenni, Giuliano et al., Customer Equity and Lifetime Management (CELM) Finnair Case Study, Marketing science , 26(4), 2007, pp. 553-565