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Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
Authors:
Golder, Peter N. Shacham, Rachel Mitra, Debanjan
Citation:
N. Golder, Peter et al., Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?, Marketing science , 28(1), 2009, pp. 166-179
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