Authors: Shaffer, Greg Zettelmeyer, Florian

Citation: Shaffer, Greg et Zettelmeyer, Florian, When Good News about Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits, Marketing science , 21(3), 2002, pp. 273-293

Authors: Coughlan, Anne T. Shaffer, Greg

Citation: T. Coughlan, Anne et Shaffer, Greg, Price-Matching Guarantees, Retail Competition, and Product-Line Assortment, Marketing science , 28(3), 2009, pp. 580-588

Authors: Shaffer, Greg Zettelmeyer, Florian

Citation: Shaffer, Greg et Zettelmeyer, Florian, Advertising in a Distribution Channel, Marketing science , 23(4), 2004, pp. 619-628

Authors: Shaffer, Greg Zettelmeyer, Florian

Citation: Shaffer, Greg et Zettelmeyer, Florian, Comparative Advertising and In-Store Displays, Marketing science , 28(6), 2009, pp. 1144-1156