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Zero as a Special Price: The True Value of Free Products
Authors:
Shampanier, Kristina Mazar, Nina Ariely, Dan
Citation:
Shampanier, Kristina et al., Zero as a Special Price: The True Value of Free Products, Marketing science , 26(6), 2006, pp. 742-757
Zero as a Special Price: The True Value of Free Products
Authors:
Shampanier, Kristina Mazar, Nina Ariely, Dan
Citation:
Shampanier, Kristina et al., Zero as a Special Price: The True Value of Free Products, Marketing science , 26(6), 2007, pp. 742-757
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