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You Get What You Pay For? Self-Construal Influences Price-Quality Judgments
Authors:
Lalwani, Ashok K. Shavitt, Sharon
Citation:
K. Lalwani, Ashok et Shavitt, Sharon, You Get What You Pay For? Self-Construal Influences Price-Quality Judgments, Journal of consumer research JCR;Consumer research , 40(2), 2013, pp. 255-267
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