Authors: Shen, Luxi Hsee, Christopher K Talloen, Joachim H

Citation: Shen, Luxi et al., The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions, Journal of consumer research JCR;Consumer research , 46(1), 2019, pp. 69-81

Authors: Shen, Luxi Fishbach, Ayelet Hsee, Christopher K.

Citation: Shen, Luxi et al., The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit, Journal of consumer research JCR;Consumer research , 41(5), 2015, pp. 1301-1315