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When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society.s Dominant Ideology
Authors: Shepherd, Steven Chartrand, Tanya L. Fitzsimons, Gavan J.
Citation: Shepherd, Steven et al., When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society.s Dominant Ideology, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 76-92
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