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Results: 2
Product and Pricing Decisions in Crowdfunding
Authors:
Hu, Ming Li, Xi Shi, Mengze
Citation:
Hu, Ming et al., Product and Pricing Decisions in Crowdfunding, Marketing science , 34(3), 2015, pp. 331-345
Estimating the Value of Brand Alliances in Professional Team Sports
Authors:
Yang, Yupin Shi, Mengze Goldfarb, Avi
Citation:
Yang, Yupin et al., Estimating the Value of Brand Alliances in Professional Team Sports, Marketing science , 28(6), 2009, pp. 1095-1111
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