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Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
Authors:
Shugan, Steven M. Moon, Jihwan Shi, Qiaoni Kumar, Nanda S.
Citation:
M. Shugan, Steven et al., Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End, Marketing science , 36(1), 2017, pp. 124-139
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