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Results: 1-2 |
Results: 2
Integrative pricing via the pricing wheel
Authors: Shipley, D Jobber, D
Citation: D. Shipley et D. Jobber, Integrative pricing via the pricing wheel, IND MKT MAN, 30(3), 2001, pp. 301-314
Market orientation in the transition economies of central Europe: Tests ofthe Narver and Slater market orientation scales
Authors: Hooley, G Cox, T Fahy, J Shipley, D Beracs, J Fonfara, K Snoj, B
Citation: G. Hooley et al., Market orientation in the transition economies of central Europe: Tests ofthe Narver and Slater market orientation scales, J BUS RES, 50(3), 2000, pp. 273-285
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