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Citation: Shi Jia, Jayson et al., The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 342-360

Authors: Rozenkrants, Bella Wheeler, S Christian Shiv, Baba

Citation: Rozenkrants, Bella et al., Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products, Journal of consumer research JCR;Consumer research , 44(4), 2017, pp. 759-777