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The Effects of Product Assortment Changes on Customer Retention
Authors:
Borle, Sharad Boatwright, Peter Kadane, Joseph B. Nunes, Joseph C. Shmueli, Galit
Citation:
Borle, Sharad et al., The Effects of Product Assortment Changes on Customer Retention, Marketing science , 24(4), 2005, pp. 616-622
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