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Results: 1
A Model for Evaluating the Profitability of Coupon Promotions
Authors:
Neslin, Scott A. Shoemaker, Robert W.
Citation:
A. Neslin, Scott et W. Shoemaker, Robert, A Model for Evaluating the Profitability of Coupon Promotions, Marketing science , 2(4), 1983, pp. 361-388
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