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Results: 1-25 | 26-38 |
Results: 26-38/38
Editorial: A Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: A Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible, Marketing science , 24(3), 2005, pp. 305-309
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 2(4), 1983, pp. 319-360
In Search of Data: An Editorial
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, In Search of Data: An Editorial, Marketing science , 21(4), 2002, pp. 369-377
Editorial: Journal Rankings: Save the Outlets for Your Research
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Journal Rankings: Save the Outlets for Your Research, Marketing science , 22(4), 2003, pp. 437-441
Editorial: It's the Findings, Stupid, Not the Assumptions
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: It's the Findings, Stupid, Not the Assumptions, Marketing science , 26(4), 2007, pp. 449-459
Editorial: The Impact of Advancing Technology on Marketing and Academic Research
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: The Impact of Advancing Technology on Marketing and Academic Research, Marketing science , 23(4), 2004, pp. 469-475
Editorial: Marketing and Designing Transaction Games
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Marketing and Designing Transaction Games, Marketing science , 24(4), 2005, pp. 525-530
The Editor's Secrets
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, The Editor's Secrets, Marketing science , 26(5), 2007, pp. 589-595
The Editor's Secrets
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, The Editor's Secrets, Marketing science , 26(5), 2006, pp. 589-595
Editorial: Causality, Unintended Consequences and Deducing Shared Causes
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Causality, Unintended Consequences and Deducing Shared Causes, Marketing science , 26(6), 2007, pp. 731-741
Editorial: Causality, Unintended Consequences and Deducing Shared Causes
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Causality, Unintended Consequences and Deducing Shared Causes, Marketing science , 26(6), 2006, pp. 731-741
Commentary: Relevancy Is Robust Prediction, Not Alleged Realism
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Commentary: Relevancy Is Robust Prediction, Not Alleged Realism, Marketing science , 28(5), 2009, pp. 991-998
Rejoinder: Think Theory Testing, Not Realism
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Rejoinder: Think Theory Testing, Not Realism, Marketing science , 28(5), 2009, pp. 1001-1001
Risultati: 1-25 | 26-38 |