Authors: Montgomery, David B. Silk, Alvin J. Zaragoza, Carlos E.

Citation: B. Montgomery, David et al., A multiple-product sales force allocation model, Management science , 18(4, Applica), 1971, pp. P3-P24

Authors: Bagozzi, Richard P. Silk, Alvin J.

Citation: P. Bagozzi, Richard et J. Silk, Alvin, Recall, Recognition, and the Measurement of Memory for Print Advertisements, Marketing science , 2(2), 1983, pp. 95-134

Authors: Kalwani, Manohar U. Silk, Alvin J.

Citation: U. Kalwani, Manohar et J. Silk, Alvin, On the Reliability and Predictive Validity of Purchase Intention Measures, Marketing science , 1(2), 1982, pp. 243-286

Authors: Montgomery, David B. Silk, Alvin J.

Citation: B. Montgomery, David et J. Silk, Alvin, Estimating dynamic effects of market communications expenditures, Management science , 18(10, Applic), 1972, pp. B485-B501