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Citation: Jm. Silva-risso et al., A decision support system for planning manufacturers' sales promotion calendars, MARKET SCI, 18(3), 1999, pp. 274-300

Authors: Dekimpe, MG Hanssen, DM Silva-Risso, JM

Citation: Mg. Dekimpe et al., Long-run effects of price promotions in scanner markets, J ECONOMET, 89(1-2), 1999, pp. 269-291